Story + Mission
Slay is the strategy studio of Alex Glasneck. I am an independent Strategy Consultant for brand, communication & digital innovation — and help companies to do better marketing in the digital era.
19+
years of experience
100+
successful projects
Remote
or on site
Approach + Values
How I work.
/ 01
Holistic.
No channels, no silos. But big picture thinking, staying tech-neutral — and connecting all relevant dots by default.
/ 02
Human.
No consultancy bullshit, no jargon. But putting people first, creating real solutions for actual needs — and talking at eye level.
/ 03
Hands-on.
No ego, no ivory tower. But rolling up the sleeves, taking ownership — and doing what it takes to get things done.
Background + Experience
Been there, done that.
I’m from Berlin and have worked for digital and advertising agencies like BBDO, DDB, DEPT, Heimat & Co. in various positions since 2006: from digital marketing to client services to strategy consulting.
I have led various teams and executed projects for clients from a wide range of industries: Automotive, E-Commerce, FMCG, Retail and more.
Today, I help companies to create brands, digital products and experience innovations that inspire people and deliver measurable business results.
Alone, in a team or with my own partner network. Without a standard process or pattern, but with a big toolbox and experience with different ways of working.