Keep calm: ChatGPT will not replace creativity.
ChatGPT is the marketing hype of the hour - and for many the end of creativity. But can AI really take over our thinking?
„Be water, my brand.“ How Corona can be our chance to rethink marketing.
Nightmare or opportunity — Corona turns the business world upside down. About time for brands to reorganize their marketing approaches.
Unfuck digital ! — Why we should reboot the digital revolution.
Die digitale Ära ist an einem Wendepunkt. Ergeben wir uns dem Monster, das wir schufen - oder erkunden neue Wege, mit digitaler Technologie umzugehen?
Brands get a voice: How conversational interfaces change marketing.
Conversational interfaces enable new ways of interaction between humans, brands and technology - and new opportunities for marketing.